Netflix: The Witcher Fan Experience
Where: Los Angeles
To promote Season 1 The Witcher, Netflix wanted to give an already established fan base and new viewers a truly immersive experience.
Broken into three distinct areas, fans could participate in an interactive ‘World of Witcher’ experience where they could learn some magic, walk through a battle ravaged castle, be part of a famous sexy scene in a bathtub and find your way out of a monster filled forrest.
The Market Place dove deeper into fun details from the show, filled with multiple photo opportunities, a live band, bard, activities and even Roach the horse!
Guests then were treated to a special screening of the first episode inside the Egyptian theater where they were treated to snacks and a surprise visit from a few cast members and show runner.
Stats:
2 Screenings
4 Activation Spaces
15 Interactives
1,200+ Fan Participants
496,000 Instagram Reach
4.2M Twitter Reach
Countless Rants to Roach
“World of the Witcher was amazing! Sword fighting magic and monsters!!”
Creative Roles:
Art Direction & Environmental Design: Kelly Gayara
Art Direction, Environmental Design & Graphic Design: Natasha Morini
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