smartwater : Northeast Tour
Where: NYC, Philly & boston
To coincide with the launch of new Alkaline and Antioxidant waters, smartwater wanted to drive awareness and excitement in a relaxing and educational mobile tour.
Activating in 14 different indoor venues, consumers had the opportunity to participate in VR experiences, self led meditations, sample the product and learn more about which water was best for their lifestyle.
Centering around their ‘that’s pretty smart’ brand campaign, we wanted to find authentic and culturally relevant ways to experience the product in a relaxed setting with unique ways to bring ‘smarter’ self care to daily life.
Stats:
3 Cities
14 Events
6,195 Program engagements
35,000 Bottles Sampled
“This space looks so relaxing. I needed to take a break and relax today, so this is really nice!”
Creative Roles:
Art Direction & Environmental Design: Kelly Gayara
Art Direction & Graphic Design: Natasha Morini
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